eBay wants to be the undisputed place for Gen Z Brits to sell their stuff. And while Gen Z doesn’t think much of selling, they are obsessed with seeking. We launched a new app feature that channels their fascination with “lost items” and sparks a hunt for hard-to-find novelty and nostalgia.
Case Study
THE FINDERS FEED
Buying and selling alike become seeking. If you’re looking for a lost item, you can post a description and story to the feed. Or, you can explore the posted items, and maybe even reunite someone with a one-of-a-kind find.
TUBE TAKEOVER
Over the holidays, Gen Z heads to the treasure trove that is their childhood homes. We’ll take over the trains to get them in the seeking mindset.
MORE CONTEXT
︎︎︎NFL LUME ︎︎︎
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